PITTI BIMBO 103

THE PITTI POOL – Where Creativity, Fashion and Childhood Meet

Florence, Italy – Summer 2026

The international children's fashion industry is preparing to dive into a new season of creativity, innovation and inspiration as Pitti Bimbo 103 returns to Florence under the vibrant theme "THE PITTI POOL."

Fresh, transparent, playful and full of energy, The Pitti Pool represents much more than a visual concept. It embodies a dynamic meeting place where imagination, style, business and global trends converge, creating a unique environment dedicated to the future of kidswear.

For the Summer 2026 edition, renowned art director, illustrator and designer Amedeo Piccione transforms the Fortezza da Basso into an imaginative poolside universe, bringing to life the creative vision selected by Pitti Immagine for its summer fairs.

At the center of this visual narrative stands Splashy, the new ambassador of Pitti Bimbo 103. Following the success of Pitt the Penguin during the winter edition, Splashy enters the scene as a curious, cheerful and adventurous teddy bear. Raised among mountain lakes, he discovers the colorful and exciting world of The Pitti Pool and embarks on a journey filled with friendship, discovery and fashion inspiration.

Through Splashy's adventures, Pitti Bimbo invites the global kidswear community to immerse itself in a world where creativity knows no boundaries. His journey symbolizes the path of buyers, designers, brands and industry professionals who gather in Florence to explore the latest collections and emerging trends for the Spring/Summer 2027 season.

More than a trade show, Pitti Bimbo has become an international platform where fashion meets storytelling, innovation meets sustainability, and business opportunities transform into lasting partnerships.

The event showcases the evolution of children's fashion, highlighting brands that are redefining the sector through responsible production, innovative materials, sustainable practices and contemporary design languages that resonate with a new generation of consumers.

As global markets continue to evolve, Pitti Bimbo remains a strategic observatory for understanding future consumer behaviors, retail transformations and the growing importance of emotional engagement in brand development.

Editorial Perspective

The Pitti Pool is more than a swimming pool; it is a metaphor for connection, openness and creative exchange. It reflects the spirit of an industry that continuously reinvents itself while maintaining its commitment to quality, imagination and excellence.

With Splashy guiding visitors through this imaginative universe, Pitti Bimbo 103 confirms Florence as one of the world's most influential hubs for children's fashion innovation and international business development.

By the Editorial Staff of MOKILI MOBIMBA MAGAZINE

Mokili Mobimba Ruya
Founder & Editor-in-Chief

Amédée Martin Mieke
CEO & International Development Partnerships
Strategic Communications, Luxury Business & International Media Relations
AMM Group Ventures MENA

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