HI BEAUTY AT PITTI UOMO 110

Published on 15 June 2026 at 10:08

HI BEAUTY AT PITTI UOMO 110

The New Frontier of Niche Fragrances, Advanced Skincare and Contemporary Luxury

Florence Expands the Dialogue Between Fashion, Beauty and Lifestyle

As the global luxury industry continues to evolve beyond traditional categories, Pitti Uomo 110 reinforces its role as a multidisciplinary platform by welcoming back Hi Beauty, the exclusive showcase dedicated to avant-garde fragrances, independent skincare and contemporary wellness.

Following the remarkable success of its winter debut, Hi Beauty returns to Florence from June 16–19, 2026, occupying the Attic Floor of the Central Pavilion within Futuro Maschile. The project reflects one of the most significant shifts in today's luxury landscape: the convergence of fashion, beauty, well-being and lifestyle into a single cultural and commercial ecosystem.

Born from the expertise and heritage of Pitti Fragranze, Hi Beauty brings together a carefully curated selection of independent brands representing the new wave of global perfumery and skincare innovation. From Stockholm to Seoul, from Los Angeles to the Italian Alps, the participating maisons embody a new vision of luxury defined by authenticity, craftsmanship, sustainability and sensory storytelling.

A Global Showcase of Contemporary Beauty

The 2026 edition presents a distinguished selection of brands that challenge conventional beauty narratives while celebrating individuality and creativity.

Among them is CENT.PM, a fragrance house born from the collaboration between a photographer and a perfumer, where each composition emerges through a meticulous dialogue between science and artistic expression.

Swedish fragrance house EN DOFT introduces its architectural approach to perfumery, translating principles of design and spatial harmony into olfactory compositions. Its debut collection, led by Corium Nobile, exemplifies the growing intersection between fragrance, architecture and emotional experience.

Danish multidisciplinary creative Henrik Vibskov extends his artistic universe through a carefully curated selection of fragrances that blur the boundaries between fashion, art and personal care.

Italian botanical skincare pioneer HÖBEPERGH showcases over three decades of expertise rooted in the pristine alpine environment of the Asiago Plateau, transforming medicinal plants and phytotherapeutic research into certified beauty innovations.

OBAYATY, founded between Los Angeles and Stockholm, introduces a contemporary approach to men's beauty focused on self-expression, confidence and scientific advancement.

Italian niche perfume house OUDER celebrates artisanal craftsmanship through fragrances inspired by the timeless allure of oud, conceived as invisible garments that reveal personal identity rather than impose presence.

Representing South Korea's growing influence in the global beauty sector, SARANGHAEYO captures life's emotional narratives through refined niche fragrances crafted from exceptional ingredients sourced worldwide.

Finally, SYNESTHÉSIE offers an immersive olfactory universe inspired by travel, memory and sensory exploration, transforming fragrance into a form of artistic expression.

Beauty as the New Luxury Language

The return of Hi Beauty confirms a broader transformation taking place across the luxury sector. Today's consumers increasingly seek authenticity, personalization and emotional connection. Fragrances and skincare products are no longer viewed solely as beauty essentials but as vehicles for identity, well-being and cultural expression.

By integrating Hi Beauty within Pitti Uomo, Florence further strengthens its position as a global observatory of emerging lifestyle trends, creative innovation and contemporary luxury.

As fashion continues to embrace multidisciplinary perspectives, Hi Beauty stands as one of the most compelling destinations of Pitti Uomo 110, where scent, beauty and design converge to shape the future of luxury.

HI BEAUTY À PITTI UOMO 110

Le nouveau territoire des parfums de niche, du skincare innovant et du luxe contemporain

Le retour de Hi Beauty à Pitti Uomo 110 marque une nouvelle étape dans l'évolution du salon florentin, qui élargit désormais son regard au-delà de la mode masculine pour embrasser l'univers du bien-être, de la parfumerie artistique et de la beauté haut de gamme.

Installé au sein de l'espace Futuro Maschile, Hi Beauty rassemble une sélection internationale de maisons indépendantes représentant l'avant-garde mondiale du parfum et du skincare.

Des créations olfactives de CENT.PM aux compositions architecturales d'EN DOFT, des univers artistiques d'Henrik Vibskov aux innovations phytothérapeutiques de HÖBEPERGH, chaque marque raconte une vision singulière du luxe contemporain.

Le projet reflète l'évolution des attentes des consommateurs internationaux, de plus en plus attirés par l'authenticité, la qualité artisanale et l'expérience sensorielle.

À travers Hi Beauty, Pitti Uomo affirme son ambition de devenir une plateforme globale où mode, beauté, design et culture dialoguent pour imaginer les nouveaux codes du luxe international.

HI BEAUTY A PITTI UOMO 110

Fragranze di nicchia, skincare innovativa e il nuovo linguaggio del lusso contemporaneo

Tra le novità più significative di Pitti Uomo 110 emerge il ritorno di Hi Beauty, il progetto dedicato alla profumeria artistica, alla cosmetica indipendente e alle nuove frontiere del benessere contemporaneo.

Collocato al Piano Attico del Padiglione Centrale, all'interno di Futuro Maschile, Hi Beauty rappresenta l'incontro tra moda, beauty, lifestyle e ricerca sensoriale, offrendo una selezione esclusiva di marchi indipendenti provenienti da Europa, Asia e Nord America.

Dalle fragranze concettuali di CENT.PM alla visione architettonica di EN DOFT, dall'universo creativo di Henrik Vibskov alle formulazioni fitoterapiche di HÖBEPERGH, fino ai percorsi olfattivi di OUDER, SARANGHAEYO e SYNESTHÉSIE, la piattaforma presenta una nuova generazione di maison che ridefiniscono il concetto di lusso.

In un mercato sempre più orientato verso l'autenticità, la personalizzazione e il benessere, Hi Beauty si afferma come uno degli spazi più innovativi della manifestazione.

La sua presenza conferma inoltre la capacità di Pitti Uomo di intercettare le trasformazioni culturali e commerciali che stanno ridefinendo l'industria globale del lusso.